Audio-Technica Announces Key Leadership Appointments

	(l-r) Mark Humrichouser and Jim Schanz

Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas.

Mark Humrichouser has been promoted to vice president, sales, US headquarters and system solutions group Americas. In this expanded role, he will oversee brick and mortar sales, e-commerce, system solutions group (SSG) Americas sales, broadcast sales, SSG marketing and regional SSG initiatives. Since joining in 2024, Humrichouser has played a pivotal role in enhancing the company's sales structure and driving growth across multiple channels.

Jim Schanz will join the company as executive director, system solutions sales, effective March 23, reporting to Humrichouser.

Schanz brings more than 20 years of professional audio experience across integrated systems, retail, e-commerce and international sales. He will lead initiatives to strengthen pro audio channels, deepen customer relationships and identify growth opportunities.