INFiLED Makes Promotions, New Appointments to North American Team

	Photo: INFiLED

INFiLED has announced a series of leadership changes within its North American operations. Henry Ambrose has been promoted to president and general manager, while Chris Donaldson joins as senior vice president of sales, North America, and Bryan Boehme takes on the role of senior business development manager for location Based Entertainment in the Americas.

Ambrose originally joined INFiLED as vice president of business development to launch its North American operations, and has since built the business from the ground up, developing strategic market initiatives, assembling a cross-functional team, and positioning the company as a provider of LED display solutions across rental, fixed installation, and experiential environments. His promotion to president and general manager recognizes more than three decades of experience in engineering, product development, and executive leadership, including nearly 14 years at Video Equipment Rentals (VER), most recently as the executive director of LED Install, and earlier in roles at Barco and Sharp Electronics.

"It's an exciting time for our industry, where display technology is no longer just supporting experiences -- it's defining them," says Ambrose. "I'm honored to step into this role and continue building an organization and ecosystem that pushes what's possible, delivers measurable value to our partners, and helps shape the future of immersive visual environments."

"Henry's promotion reflects the kind of leadership that defines the future of our industry," says Eddie Guo, founder of INFiLED and CEO of INFi Group Inc. "He combines deep technical mastery with strategic vision, and he understands how innovation must translate into real-world performance for our partners. Under his leadership, the organization is positioned not just to grow, but also to help shape the next era of visual display technology across the Americas."

Joining the expanded North American leadership team, Chris Donaldson brings more than 27 years of professional AV industry experience to his new role as senior vice president of sales, North America. Donaldson has built a reputation for developing sales teams, strengthening channel partnerships, and delivering sustained commercial growth in competitive markets. In his new position, he will lead US sales strategy and execution, with a focus on channel development, expanding market share, and aligning INFiLED's portfolio with the evolving needs of the North American AV community.

"I'm excited to join INFiLED at such a pivotal point in its growth trajectory," says Donaldson. "The company's commitment to engineering excellence, product reliability, and customer support resonates strongly with the needs of today's AV professionals. I look forward to collaborating with our partners and customers to accelerate growth and deliver innovative LED solutions that create impactful experiences."

Boehme brings more than two decades of global sales leadership to the role, having previously served as vice president of global sales at Christie Digital, where he partnered with leaders in themed entertainment, live events, and enterprise environments. At INFiLED, he will focus on deepening the company's engagement with creative studios, integrators, designers, and operators across the LBE ecosystem.

"Throughout my career, I have built and led high-performance global teams, driven sustained revenue growth, and translated complex technical solutions into meaningful business outcomes for clients and partners," says Boehme. "I am excited to begin a new chapter with INFiLED that is focused on deepening our engagement across the LBE ecosystem and making display technology easier to specify, more efficient to deploy, and more durable for the future of immersive entertainment."