New Appointments to Drive Middle East Growth for projectiondesign The projection manufacturer projectiondesign's existing local team of Middle East regional director Ingar Sundholm and Tim Wood, regional manager, has been joined by two newly appointed field application engineers. The two new faces are Alexis Michel Sakallis, who joins as field applications engineer for the Middle East, Africa, and India, and Hashem Aletaha, who will be the company's field applications engineer for the entire regions of the Middle East, Africa, and India as well as regional management for Iran. At the same time, Ingar Sundholm is promoted to regional director. Sakallis has a background in software engineering and sales support in the broadcast industry, having previously worked for Neuro TV, a Belgian firm providing real-time 3D solutions and high-end interactive products, and Dubai-based SMC, one of the leading studio systems integrators in the Middle East. Also with a software engineering background, Aletaha has worked in the visualization and holographic projection sectors and most recently was operations manager for i4-technologies, a leading Middle East solutions provider of image-processing technology for projection systems. Commenting on the new appointments, Sundholm says: "All over the world, projectiondesign is hiring locally based applications engineers to ensure that our reputation for matchless customer support is preserved as we expand our business. The Middle East is no exception and we are delighted to be welcoming Alexis and Hashem to the team." 
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