Alterlite Successfully Exhibits at SIEL 2013

	The Alterlite team with the Etoiles du SIEL award for Darklight's Gantom iQ

One year after its foundation, the French distribution company, Alterlite, has exhibited for the first time at SIEL with what the company called spectacular results. Three of its product lines received Etoiles du SIEL Awards at the annual trade show in Paris last week.

"We were extremely pleased to see three of the manufacturers we represent receive these Awards," states CEO Lionel Garraud. "Robert Juliat, Chromlech, and Darklight are prime examples of the innovative, well informed industry leaders we chose to deal with. We see this as confirmation that we made the right choices in the products we offer and could not have asked for more from our first exhibition as a new company."

Alterlite was established to provide the French architainment and retail markets with alternative lighting products of the highest quality. Its team has expanded rapidly over the first year to include sales director, Christian Paillard and sales rep, Stéphane Robin who, along with Garraud, bring over 25 years of worldwide market experience to the company. Garraud and Paillard have a long pedigree in the lighting industry having spent a total of over 13 years at Robert Juliat, the luminaire and followspot manufacturer, as sales director and sales manager for France respectively.

"Alterlite specializes primarily in LED lighting fixtures and controllers and we take care to choose those that stand out from the competition by virtue of their innovative technology and excellent manufacturing quality," affirms Garraud.

The award-winning products distributed by Alterlite are drawn from all areas of the company's market spectrum:

Darklight's Gantom iQ is one of the smallest, focusable gobo projector in existence and projects metal, glass, or plastic gobos. Aimed at retail and museum installations and themed entertainment, it is also small enough to be embedded in theatrical or television scenery.

Gantom iQ forms part of a range of compact fixtures which includes Gantom DMX, a 3W LED flood with a choice of RGBW or dynamic white LED sources and flicker-free dimmer.

Chromlech's Elidy is a LED matrix fixture capable of projecting volumetric graphics and has been designed for dynamic lighting on spectaculars, television, and live music events, as well as retail and display purposes.

Elidy is composed of blocks of 5 x 5 high-power, warm white LEDs with specific optics to generate extremely narrow beams that exceed the intensity of LED screens. These can be assembled in a variety of shapes or walls and its appearance can be customized using innovative magnetic covers. Elidy exhibits dimming capability over its complete dimming range and can be controlled via DMX or ArtNet.

Robert Juliat received the Etoile du SIEL for its creative concept light which it presented at the show following the completion of its Tibo range of luminaires. Tibo offers a "mix and match" choice of light source (LED, tungsten, halogen, or discharge), lens type (Fresnel or profile), body color, and a new option of variable white LED source. The "concept" is that each choice is like a separate note in a symphony which can be combined as the designer requires to suit any application. This extremely versatile concept, the company says, is backed by the same impeccable attention to bodywork and optical system that is present in every Robert Juliat fixture.

Alterlite is the official Robert Juliat partner for Greater Paris, Normandy, and Champagne region as well as the exclusive distributor of Chromlech, CLS, Core, GDS, Galaxia, Leaderlight, I-Pix, and Prism within France.

The company notes Alterlite is also European master distributors of Darklight and, as such, is currently seeking partners in every European country. Interested parties should contact Lionel Garraud at info@alterlite.fr.