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Ayrton Dazzles at LDI2014

Ayrton and Morpheus Lights team at LDI

Against Las Vegas' glittering backdrop, the company says Ayrton's display of technical innovation on the booth of its exclusive US distributor, Morpheus Lights, shone as brightly at LDI2014 as in any casino or show on the Strip.

Ayrton exhibited a plethora of new products from Ayrton's new Radical and NandoBeam series, videos of which were already causing excitement on social media (see www.ayrton.eu/tube). Many of these were presented for the first time to the American market, the company says exciting visitors who were treated to spectacular lighting displays which caught the eye and fired the imagination.

Ayrton's Radical series, consists of WildBeam-R, MagicPanel-R, MagicBlade-R, MagicRing R9, and IntelliPix-R, with MagicRing R1 being the latest addition to the series.

The Radical series, which takes its name and inspiration from the world of high-performance vehicles, exhibits a honed and streamlined appearance, a very narrow and intense beam, thermal management, and an incredible output, according to the company, maximizing the potential of each product to deliver the best performance possible. Ayrton qualities are augmented by large 67mm collimated optics, continuous pan and tilt movement, and a fast 32-bit circuit board.

The NandoBeam series is a range of fast moving head LED fixtures in a compact housing. An advanced and highly efficient proprietary optical system coupled with state-of-the-art 15W RGBW LED gives a beam spread of 8- to 40-degrees with a color selection made in collaboration with lighting designers to meet the entertainment industry needs. The range comprises NandoBeam-S3, NandoBeam-S6, and the NandoBeam-S9 which was launched at PLASA London 2014.

Throughout the exhibition, each Radical series product benefited daily from an individual demonstration involving several units in action. This showed the amazing results achievable with a bank of fixtures and the ingenuity of a lighting designer. "Exceptional programming showed the fun lighting designers have exploring the new design possibilities that Ayrton's innovative products encourage," says Ayrton's international sales manager, Valère Huart-Gyors.

"We were extremely happy with the atmosphere surrounding our booth and the excitement the new products generated," he continues. "The light shows in particular received a lot of compliments from the visitors, attracting new and existing clients who were delighted to discover our latest products and inspired to use our new lighting tools in ways that have not been possible before."

"Ayrton is a fast growing player on the US market where we established our place quickly with the aid of our exclusive US distributor, Morpheus Lights, who continue to ensure we are well supported in the US market."

Full details of the new Radical Series and NandoBeam Series from Ayrton, along with video footage showing just some of the things the fixtures can do, are available at the URL below.

WWWwww.ayrton.eu

WWWwww.morpheuslights.com


(1 December 2014)

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