TEA SATE Europe 2018 Is Planned for May 2 - 3 at Europa-ParkTEA SATE (Storytelling + Architecture + Technology = Experience) is the signature conference on experience design, organized by the Themed Entertainment Association (TEA). In 2018, SATE conferences are planned to take place in three regions: Europe, the US, and Asia. TEA SATE Europe 2018 will be hosted at Europa-Park May 2-3, in Rust, Germany. The theme of TEA SATE Europe 2018 is "Industry Landscape: The power of the collective in creating shared experiences that are shaping themed entertainment." The two-day conference will feature a range of speakers from various disciplines and is aimed at helping delegates understand how great attractions are being shaped and how current developments and innovations will shape the industry going forward. Roland Mack, founder, Europa-Park is the keynote speaker of SATE Europe 2018. TEA international president David Willrich of DJ Willrich Ltd., shared: "SATE is for any professional who is serious about the world of themed entertainment and visitor attractions, because it brings together all aspects of experience design through the core elements: Storytelling + Architecture (and design of course) + Technology = Experience. SATE attendees range from park owners/operators to owners of companies serving the industry, to students working to build careers in the industry when they graduate. In addition to the insights and information exchange of the sessions, SATE provides invaluable face-to-face networking opportunities." Willrich addresses why brand managers and retail developers should attend SATE: "A SATE conference is relevant to all aspects of themed entertainment, including historic attractions and museums, retail and brand experiences. In our industry you do not get all the ideas you need from just one source or one aspect of what we do; by hearing people speak from a variety of backgrounds; you not only get a good overview of what goes on, but hear ideas that you can apply to your own environment." Discussing the unique things SATE offers that people might not hear or learn at other professional forums, Willrich states: "Background insight into projects and concepts that are discussed during the conference. They will benefit by being exposed to the best our industry has to offer and gaining fresh insights into the creation of compelling places and guest experiences." Willrich describes the key differences/similarities between SATE Europe and the other SATEs: "SATE sets a standard for conferences in our industry, in fact, it tells its own story! Every SATE conference, regardless of location, shows how our industry projects begin with story and then follow a team process through to the final experience. This is the core value of a SATE conference." "The TEA is very much about serving and supporting its membership, and SATE is a core product reflecting the culture of TEA and its industry. As TEA has grown in membership, international influence, and resources, it has been a goal and a pleasure to be able to expand SATE to more geographic areas, and to tailor the content somewhat to address the unique needs and culture and issues of the industry in that region. That does not mean that it is fully parochial -- it is important to cross-pollinate, to keep the TEA and SATE brand and message consistent, and to share wisdom from one region to another while recognizing the differences." "We strive to maintain high quality in every aspect of what we do at TEA -- to recognize excellence and encourage best practices within our industry. With that in mind, a TEA SATE conference will follow a recognizable format wherever it takes place in the world to take the attendees on a journey through our industry, with a good flow from speaker to speaker and topic to topic." Willrich describes what make SATE Europe uniquely valuable to its region: "As I have said, it is important that SATE draw on some local speakers in that issues vary from one region to another. Europe, for example, tends to have far more planning restrictions imposed than in other countries, due to conservation of buildings, green spaces, and traffic management. Therefore, some issues that are discussed are unique to a given region, whereas others are more global. However, even when discussing global issues we are interested in hearing from local companies in the debate. This is very much a global market and the leading companies in our industry come from all around the world and of course practice all around the world." Willrich expresses the value of having SATE at Europa-Park: "Europa-Park is one of the top leading parks in Europe; it is family-owned and run, and sets very high standards in every aspect of what it does. Family Mack are well respected throughout the industry; and their park (soon to be parks) and hotels and restaurants very much help set the bar for theme park standards -- not just in Europe but in the world. It is a very relevant venue for SATE given that both Europa-Park and SATE represent the best our industry has to offer." "Outside of the conference proper, SATE Europe 2018 provides the opportunity to experience Europa-Park hospitality and entertainment first-hand -- demonstrating and reinforcing the best principles and practices of experience design that are the substance of TEA SATE. Europa-Park offers an incredible range of food and entertainment in the evenings; I frequently observe that the Europa-Park aprés park activities are as diverse and good as a day in the park itself." Willrich explains what excites him about SATE Europe, and why: "Our attendees! One thing I love about our European events is the range of accents that you hear! Last year, we had people from 16 countries, including the US and Canada. This is just fantastic that people value SATE to travel so far. We received an encouraging response to SATE Europe 2017 and we are delivering again for 2018. SATE is not just about the conference -- it is about the mixing opportunities -- and this year is even better as we hope the majority of attendees will be able to stay in the same hotel giving even more occasions to mix. In 2017, not everyone could not stay in the same hotel; this year they can!" In addition to Europa-Park founder Roland Mack as keynote, other confirmed speakers on the SATE Europe 2018 program include:
Christine Broux, Barco
Emmanuelle Charotte, ECA2
Yael Coifman, Leisure Development Partners
Lisa Dolev, Qylur Intelligent Systems
Fiona Eastwood, Merlin Entertainments
Stefan Lawrence, Rethink
Peter McGrath, FreemanXP
Lesley Morisetti, Morisetti Associates
Clara Rice, JRA
Liz Terry, Leisure Media
Koert Vermeulen, ACT Lighting Design Learn more at the URL below. 
|
