Sontronics and Audient Join Forces in the UKMicrophone manufacturer Sontronics announced a new approach to distribution in the UK by joining forces with Audient, a manufacturer of mixing consoles. Working as Audient-Sontronics UK, the company will provide joint support for end-users, studios, and retailers with a dedicated UK sales manager, Gareth Williams, and centralized warehousing at Audient's Hampshire headquarters. Service and support will continue to be handled at Sontronics HQ in Dorset. "This is an extremely exciting move for us," says Sontronics managing director, Trevor Coley. "We have experienced amazing growth worldwide over the last few years and this new partnership with Audient will help us further strengthen Sontronics in the UK." "We have always had great support from our British users, and we are now thrilled to be in a position to provide them with a more direct and enhanced service. The fact that we now have a dedicated sales manager in Gareth also means we can keep our UK dealers up-to-date with our newest products and projects, and offer them in-depth training. We're also planning various events around the country to give musicians the chance to get hands-on with the full range of Sontronics and Audient products." Audient's sales and marketing director, Luke Baldry adds: "We're really looking forward to working closely with the Sontronics team to increase the opportunity for users to experience the quality and value offered by these microphones. Many of the Audient staff already own and use Sontronics mics, so we have first-hand knowledge of how great the range is. Sontronics offers the perfect match to our own consoles and preamps, so we're looking forward to offering this combination to our customers." Audient-Sontronics UK will be sharing a booth at the forthcoming Frankfurt Musikmesse in Hall 5.1, stand A71, where visitors can see and try all of the latest mics, preamps and consoles from both companies. 
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