Hovercraft Ventures Acquires Visual Endeavors The global experience and innovation venture platform Hovercraft Ventures has acquired Visual Endeavors, the design and creative solutions agency involved in major projects, including, among others, the Backstreet Boys and Zac Brown Band residencies at The Sphere, tours for Green Day, Deftones, and Morgan Wallen. Visual Endeavors, based in Santa Cruz, California, is a design and creative solutions. Led by Aron Altmark, it works in various markets, including live entertainment, corporate and brand activations, and immersive art installations. Jeff Kaplan, CEO and founder of Hovercraft Ventures, says, "Aron Altmark has long been the secret ingredient for the biggest names in touring, masterfully blending complex technology with pure creative vision. Bringing Visual Endeavors into our roster adds a foundational layer of technical genius that allows Hovercraft Ventures to capture a greater share in the experiential ecosystem and will power the next generation of experiences from our entire platform." Altmark says, "We've built our reputation by partnering with the best in the business. Now, as part of Hovercraft Ventures, we have a true home that gives us the shared resources and collaborative engine to innovate experiences, at a scale we've always imagined to our current and future clients." The agency brings a proprietary suite of offerings to the Hovercraft platform, most notably its in-house developed PixelCannon computing platform, which can be used as a media server, render node, and real-time visualization tool. VE also serves as the official North American creative solutions provider for BlackTrax, holding one of the largest rental inventories of the real-time tracking technology in the US. Visual Endeavors' studio functions as a client collaboration center, research and design facility, and public-facing art installation. The studio space hosts a large inventory of technologies from various industry partners, allowing VE to develop solutions and experiment with new tools, and provide guests with a canvas. Hovercraft Ventures is purpose-built to bring together leading creative, production, and technology companies across entertainment, retail, sports, and beyond. According to a company statement, "The platform allows its visionary companies to tap into shared access to capital, operational and marketing support, a best-in-class suite of capabilities, and top-tier cross-collaboration. The result: a unified home and creative infrastructure for world-class companies and talent, built for integration, collaboration, and innovation." 
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