Wisycom USA Welcomes Paddy Steading to Sales Team Wisycom USA, which was established this year to grow the Italy-based Wisycom brand throughout the Americas, announces the appointment of Patrick "Paddy" Steading as the company's newest sales liaison. In his role, Steading will help expand the company's presence throughout the Americas. Steading, whose previous experience includes sales positions at DPA Microphones, Sennheiser, and Sweetwater, has had continued success in the house of worship, corporate, government, education, and broadcast markets. In his role as an independent sales consultant, Steading also had great success growing brands such as InFocus, Shure, Middle Atlantic, Roland, Digital Projection, Analog Way, and more. Steading's other credits include positions with EDTS LLC, EDTS Cyber, HWP Co. and Millar Electronics. With established contacts and best practices for working with integrators, live production companies, distributors, retailers, and end-users, Steading will bring this knowledge to his new position at Wisycom USA. "We are very pleased to welcome Paddy, who has nearly a decade of audio sales experience, to our rapidly expanding team," says Jim Dugan, president, Wisycom USA. "Paddy brings with him a keen insight into the needs of audio and RF businesses and freelancers, and we're certain that will be a valuable asset to the growth of our brand." Steading is a graduate of Middle Tennessee State University, where he earned a Bachelor of Science in Recording Industry and Production Technology. Steading's education has leant itself perfectly to his success in the industry as it's provided him with the advantage of recognizing and understanding the unique needs of his customers, especially those in music recording or television production. Wisycom is a designer and builder of RF solutions for broadcast, film, and live production, renowned for their durability, flexibility, reliability, practicality and cost-effective price points. For more information, please visit the URL below. 
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