Neutrik AG Celebrates 40th Anniversary

	Neutrik CEO Werner Bachmann and Peter Milbery, President of Neutrik USA holding the company's 40th Anniversary book.

Neutrik AG, supplier of robust and reliable professional connectivity solutions for audio, video, and data, announces its 40th anniversary. What began 40 years ago as a two-man endeavor in the backyard of an old farm house in Schaan, Liechtenstein is today a top provider of audio, coaxial, power, and circular connectors.

The company says Neutrik's footprint is extensive: Whenever there's a stage, Neutrik products can be found as an integral part of the setup. Wherever there are speakers, instruments, etc. to be plugged in or connected, Neutrik connectivity solutions are on the job.

With its wide variety of interconnect products, Neutrik AG provides connectivity to address most every requirement of the professional entertainment industry. The millions of products in actual use demonstrate how Neutrik AG is keeping close touch with the requirements of its customers. With the company's innovations in the field of connector products and connector systems for the professional entertainment industry, Neutrik AG has been the ideal partner for clients around the world from its beginning.

Since 1975, the chuck-style XLR strain relief through the D-form housing, the screwless XLR, speakON, the combo XLR / 1/4" jack, etherCON, powerCON, nanoCON, miniCON, neutriCON, opticalCON, silentPLUG, convertCON, and more, Neutrik customers have come to expect standard-setting, innovative solutions to their connectivity needs.

Werner Bachmann, CEO of Neutrik AG, cites "innovation, continuity and quality" as the keys to Neutrik's success. "When it comes to innovation, it is not only the product to be mentioned but also other aspects are very important from an innovative point of view, such as engineering, organization, logistics, etc. In addition, we use one software application worldwide - SAP -- which helps us to track customer information and to detect trends. Continuity plays a decisive role with respect to our customer base, but is not less important on the supplier side and for our motivated and loyal staff. Quality is to be seen as elementary in our daily business: Whatever Neutrik is doing, quality has first priority."