Allen & Heath USA Welcomes Neil Potter as New Western Regional Sales ManagerAllen & Heath announces the appointment of Neil Potter as the new western regional sales manager for Allen & Heath USA. Potter will be responsible for overseeing the sales activities and managing rep partners in the western region of the US. Potter brings with him three decades of experience in the pro audio and musical instrument retail industries. He has held several roles at Guitar Center, one of the largest retailers of musical instruments and equipment in the world, including district manager, national director of Guitar Center Professional, and national director of Guitar Center's Rentals and Repairs Division. Potter holds a Bachelor of Science in Business Administration and Management from Western Governor's University, as well as ONC in Mechanical Engineering from Bucks College UK. Potter is skilled at project management, B2B Development, and is a successful and proven leader. "I am honored to be part of the renowned Allen and Heath team," says Potter. "There is an incredible energy here, and I am excited to contribute growing the brand here in the US." "We are delighted to welcome Neil to our US team," says Pat McConnell, national sales manager for Allen & Heath USA. "Neil's experience and reputation in the pro audio industry are exemplary. His strong track record of delivering results will be a great fit for our company culture and values. We are confident that he will help us grow our presence and reputation in the western region." 
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