Bill Groener, Bill Morris, Scott Church, and Dan Abdalla Accept New Roles at 4Wall
4Wall Entertainment has experienced rapid growth resulting in additional locations and added lighting & video equipment. Scott Church, Bill Morris, Bill Groener, and Dan Abdalla have all accepted new roles that are parallel with the changes within the company.
Church has accepted the position of VP of national business development on the national sales team. His new role will entail focusing on rental markets across the country. He will also be instrumental in helping 4Wall create and mold their internship program, educational outreach, and sales mentoring programs.
To fill the vacancy created by Church's new role, Morris will be moving into the regional general manager position for the Southeast region. He joined 4Wall as part of the Wagner acquisition and will continue to assist with the video integration at other 4Wall locations.
Groener has also accepted a new role as VP of national business development. He will focus on system and design sales nationally; generating opportunities for all nine 4Wall locations as well as providing insight into complex potential projects. He will also be working as a key national liaison to 4Wall's manufacturer reps, as well as staying involved in their educational outreach programs.
As Groener vacates the role of VP of sales, Abdalla will assume the role of VP of sales and marketing. With 4Wall entering into new market segments, Abdalla will implement new strategies that coincide with the company's growth.
4Wall CEO Kathy Torjman spoke of the recent changes.
"Their new roles are imperative to service our customers on a national scale. Their experience and expertise, in company with our entire 4Wall team, will provide our customers with coast to coast service for their lighting and video needs."
Church can be reached at: schurch@4Wall.com
Morris can be reached at: bmorris@4Wall.com
Groener can be reached at: bgroener@4Wall.com
Abdalla can be reached at: dabdalla@4Wall.com