Creative Technology Australia Upgrades Channel 9 xR Studio with ROE Visual's Meru

	"The studio features one large hero screen and a world of possibilities around it," says Rolls.

Channel 9 Sydney Headquarters has unveiled its newly upgraded Studio A, a state-of-the-art xR broadcast environment for sports programming and special broadcasts. Delivered by Creative Technology Australia, the installation is powered by ROE Visual's Meru, featuring a 14m × 3m video wall that delivers immersive visuals and dynamic storytelling on the studio floor.

The project was designed to create a broadcast space capable of supporting a wide range of programming for major sports and special broadcast presentations. With a large central display and extended visual environment powered by Meru, the studio enables the in-house production team to build tailored visuals for each story.

"The studio features one large hero screen and a world of possibilities around it. Each show can have its own unique studio environment, with storytelling enhanced by graphics for promotional material, player data, and sports highlights in a fully immersive experience for viewers," says Alex Rolls, head of creative and innovation at Channel 9.

Creative Technology and ROE Visual have collaborated on numerous projects since 2014, and the Channel 9 upgrade represents another milestone in their ongoing partnership. For this installation, Creative Technology selected Meru for its visual performance, reliability, and ease of installation, allowing it to integrate seamlessly into a permanent broadcast studio, the company says.

Designed for fixed applications where both visual quality and operational efficiency are critical, Meru is a versatile, energy-efficient LED solution that offers exceptional on-camera performance and effortless integration without the need for rental cabinets. Available in multiple pixel pitches and form factors, it combines flexibility with precision engineering, making it well-suited for environments such as broadcast studios.

"This high-end product suits these kinds of installations perfectly, I hope to see it further integrated into broadcast studios around the world," says Jeremy Moore, Creative Technology project and account manager.

Moore also emphasized the strength of the long-standing collaboration between the two companies.

"ROE Visual consistently delivers high-quality products and takes a genuinely collaborative approach to development. They listen to real-world feedback and use it to refine and improve their technology, which makes a real difference for teams like ours. Their technical support and after-sales service are excellent, and that's why they remain a trusted partner for Creative Technology," Moore continues.

Luc Neyt, technical director at ROE Visual, highlighted the significance of the installation for the broadcast market:

"ROE Visual and Creative Technology share a strong commitment to innovation and delivering high-quality solutions. Channel 9 Studio A perfectly demonstrates how Meru supports xR technology to enhance viewer engagement and content creation in the broadcast industry. We're excited to see how our new fixed installation solution continues to provide outstanding experiences and long-term value for our customers."

The upgraded Studio A made its on-air debut during coverage of the 2026 Winter Olympics, showcasing the studio's enhanced capabilities and marking a new chapter for immersive broadcast production at Channel 9.

For more information, visit www.ct-group.com/aus and www.9now.com.au.