4Wall and GPJ Transform Domino Park for Historic Jeep Cherokee 2026 Reveal

	"We really had to watch wind speeds and have our rigging teams bring in LED screens and speaker arrays when it reached a certain speed," says Jennings.

When experience marketing agency George P Johnson (GPJ) needed a production partner capable of executing their vision for the 2026 Jeep Cherokee reveal, they turned to 4Wall Entertainment. The Jeep 4x4 City Camp Experience, which took place on August 21-22 at Brooklyn's Domino Park, required coordinating three separate performance venues (including a custom stage built on a barge in the East River) while a hurricane threatened to derail the entire production.

George P Johnson, one of the world's leading experience marketing agencies, conceived an ambitious plan for Stellantis (Jeep) that would transform the typical automotive reveal into an immersive brand experience. The Jeep 4x4 City Camp combined nostalgic installations representing five decades of Cherokee heritage with live entertainment, culminating in LL COOL J performing his hit "Mama Said Knock You Out" as part of the brand's new "America's Original Influencer" campaign.

"GPJ was looking to design an impactful event for Stellantis for the new Jeep Cherokee, hoping to integrate a more traditional product launch with a concert and a grand WOW moment," explains Will Jennings, 4Wall's director of special projects. "That wow moment changed a few times during the creative process but we landed on the barge."

The production required three interconnected activation areas that GPJ designed to work in harmony: the central reveal stage in Domino Square, a concert stage in Domino Park on the riverfront, and a presentation stage built atop a barge in the East River.

"All locations were interconnected, both from a guest flow standpoint and technically they needed to be in sync," Jennings says. "At one point, we needed to shift focus from the concert stage to the barge stage and then back to the concert stage, so all video, lighting, audio and effects needed to appear seamless."

With only two days of prep in the shop and three days on-site for load-in, programming, and rehearsals, the timeline was already tight. Then a hurricane hit New York during setup.

"We specified gear knowing it would be exposed to the elements, using IP-rated fixtures where possible and designing protection where it wasn't," Jennings notes. "We really had to watch wind speeds and have our rigging teams bring in LED screens and speaker arrays when it reached a certain speed."

The only significant damage? A couple of pop-up tents and one 85-inch display monitor that got caught by the wind. Most of the setup, from stage assembly to hanging pre-rigged truss, speaker arrays, and LED walls, still happened in a single day.

Working with GPJ's content team, 4Wall deployed different LED products based on viewing distances: Absen JP8, ROE CB5 and CB8, and Planar LN3.9 panels. The team built their video control center in an underground area beneath Domino Square, running all screens through Disguise media servers.

"We delivered pixel maps and content specs for each wall for the content team to build to," Jennings explains. "We were able to previsualize content as we received it with the client, so they would know what it looks like before it's actually on the wall. We then extended both video and network infrastructure over all spaces so our Disguise operator could sit at the concert stage with a view of the barge."

Audio requirements included D&B speakers and amplifiers at each stage, with Shure Axient wireless systems and a mix of Yamaha, DiGiCo, and Avid consoles. Some audio equipment was specifically requested by LL COOL J and Royal Machines' production teams. Ben Danielowski, VP of Special Projects at 4Wall, spec'd IP-rated lighting wherever possible, leaning on Vari-Lite VL3600s as the main fixtures with Chauvet Pro and Elation filling out the rig. Six grandMA3 consoles were spread between the show sites.

The barge stage required months of planning with GPJ to secure permits, Coast Guard approvals, and solve basic logistics like transporting crew members on and off.

"After it was fully designed, it took about 45 minutes to get technicians by boat onto the barge," Jennings says. "There were only two boats, and they had to be very intentional when they ran, so if any of our technicians needed to go out to the barge, they were more than likely to be there the entire day."

Sharing video, lighting, and audio teams between stages separated by water became a unique obstacle to overcome. The solution involved careful scheduling and reliable communication systems between shore and barge operators, with unified wireless control allowing smooth transitions between stages during the show.

Domino Park presented its own challenges: fitting seven trailers worth of gear into a small Brooklyn park while coordinating multiple departments across multiple locations.

"We had to be extremely intentional with which departments were building at which location at any given time, which road boxes could be on the stage, etc.," Jennings explains. "While Domino Park is a lovely area and the GPJ team really utilized the space well, there are several logistical challenges."

"Integrating all departments together cohesively comes down to planning and communication," Jennings says. "We created a very detailed schedule to make sure departments were handling tasks in a way that wasn't stepping on each other and making sure all stages got done in time."

The scale of the event was aggressive from the beginning, with major design changes happening through prep and even on-site.

"This is always a difficult position to be in, and we couldn't have pulled it off without such a strong team," Jennings reflects. "It relied on consistent communication between designers, managers, programmers and crew leads."

Despite the hurricane, the compressed timeline, and the complexity of the barge operation, the event went off smoothly. The reveal was broadcast live to Times Square and on SiriusXM's Rock the Bells Radio, while thousands of fans experienced the Jeep 4x4 City Camp activation throughout the weekend.