Singapore's AIMS Productions Expands the Number of d3 Studios in APAC Region

	Marinabay countdown project mapping with d3 Technologies

Singapore-based AIMS Productions (SG) Pte Ltd. has joined the growing roster of d3 Studios, boosting the number in the APAC region to three. As a d3 Studio, AIMS offers a full d3 workflow as its in-house solution for pre-production and production of experiential multimedia for live events. d3 Technologies maintains a network of partner studios worldwide dedicated to helping fulfill customers' d3 requirements, from consultation and support to client demos and more.

AIMS combines visual arts with innovative technology to design and implement visionary multimedia productions for high-profile campaigns and installations. Productions typically encompass large-format video projection, projection mapping and interactive design, including virtual reality and responsive lighting design.

"I'm thrilled that AIMS is officially representing d3 in the APAC region," says d3 founder, Chris Bird. "Their dedication to designing and delivering innovative and quality events is second to none, and we look forward to supporting them and their customers further, working closer with them now they have qualified as a d3 Studio."

According to Dario Scerna, creative director at AIMS, d3 has been a game changer for the company. "Thanks to d3 our design and technical teams have improved tremendously in terms of multimedia creative solutions and problem solving," he says. "d3's integrated solution is very user friendly and easy to learn and master."

Scerna notes that the company's workflow "is now more efficient due to the design and technical teams having found a common language and platform in d3. For AIMS, d3 has become the best playground for planning, production, R&D, and delivery."

Scerna explains that d3's real time 3D engine "allows us to see a perfect simulation of our shows at the previs stage. The 3D engine is also great for importing complex 3D models, and it gives us the flexibility to work on different mapping features like parallel or feed."

"The pre-set up calculation of projectors is also helpful in understanding how to distribute units for each venue and show," he adds. "We also like the dynamic blend, auto edge blend and mask features, dramatically speeding up even the most complicated mapping projects on-site."

Scerna says that for content development d3 has proven to be "a better environment to go beyond 4K resolution and deliver content with smooth playback than ever before. It enables us to deliver and support the constant high demand of large video format projection by our clients."

d3 also allows AIMS's designers "to manage real time compositing and work in layers in the media server timeline. This is important for managing changes on the fly and avoiding long rendering times," says Scerna. The system has also simplified operation. "We can now integrate systems on one platform, such as we did for a concert where both videos on the stage backdrop and a kinetic light sculpture were programmed and controlled on d3," he points out.

Vincent Steenhoek, lead product specialist for d3, has just visited AIM's to lead training sessions on the new VFC cards and 12.1 Gold software release. "Training in the region is a big priority for d3," Steenhoek notes. "More people trained on the d3 platform means an ever-growing pool of d3 users in the APAC region and worldwide."