PROSOUND, Belgrade-Based Supplier, Bets on Robe

	Group shot, with Igor Bulatovic, one of the owners, 5 th from the left. Photo: courtesy PROSOUND

PROSOUND is one of the largest corporate and sporting event production and rental specialists in Serbia and the Balkans region. The Belgrade-based company has its headquarters at the Sava Center, the city's major conference and congress center complex, which also includes a concert hall venue for which PROSOUND is the preferred in-house event management and technical services supplier.

The company has invested steadily in Robe in recent years, especially since LSD DOO (Light and Sound Design d.o.o.) became the Robe distributor at the end of 2023. Currently, ithas over 200 Robe products available, including iFORTES, iESPRITES, T1 Profiles, PAINTES, LEDBeam 150 and 350s, and two RoboSpot systems. Tetra2s and Tarantulas will soon be added to the inventory.

The company is owned by Igor Bulatovic and Bosko Nikolic, who started it 16 years ago, primarily providing translation systems. It grew rapidly as the owners spotted a gap in the market for a full-service professional equipment rental company. PROSOUND now has an events division with the management team, which works alongside the technical production side of the company.

"Robe offers a great range of products for many different applications, which all meet the demands our top-level clients are requesting," Bulatovic says.

Events of varying sizes are staged every day at the Sava Center, plus at a series of off-site hubs and workspaces, and PROSOUND also supplies a myriad of shows and events that are unconnected to the venue. On average, it will design lighting for around 70% of the incoming events to the Sava Center over the year, the largest will typically be something like "Heart Future Serbia," which occupies all 44 available spaces, welcomes around 10,000 delegates and consumes most of the company's lighting, sound, and AV gear for the duration.

Bulakovic adds of LSD, "We appreciate their flexibility, availability and dedication to being a great service provider, with constant educational seminars and trainings, and 24/7 support." Part of the service has included training on all of the new Robe products.

His favourite Robe fixture is the iFORTE: "It is a mighty unit that impresses everyone with sheer power, but also with finesse. Also, the fact that we occasionally use it outdoors, regardless of the weather, makes it a clear winner." He also likes the quality of the T1's light output, especially on camera. For PROSOUND, it has become a go-to key light for broadcast environments and streamed events, which is most of them today.

Of the LEDBeam 150, of which PROSOUND has nearly 100. He adds, "It is so compact and easy to use anywhere. You can use it for concerts and all events; it is so versatile ,but has plenty of power and punch. They look great in a space in small or large quantities, although personally she prefers some of the smaller shows...where you have to be creative and make your imagination work more inventively."