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Introducing Facial Recognition and Color Recognition Controlled Media Delivery Systems

Mad Systems offers Color Recognition Controlled Media Delivery Systems

A 21st-century audiovisual and interactive solution for museums and visitor centers, Mad Systems' unique patent pending Facial Recognition and Color Recognition Controlled Media Delivery Systems provide the ultimate solution to deliver the right media to each of a venue's visitors. No need for phones, tablets, or anything else that distracts the audience.

The Facial Recognition system can start recognition from a picture submitted by the visitor from home prior to their visit using their home computer or mobile device, from imagery and information collected when the visitor enters the venue using a kiosk or ticketing staff, or on an ad-hoc basis when they get to the exhibits. The visitor can select their preferences, such as preferred language, age group, interests, or a predetermined time limit for their museum visit, and the Facial Recognition system will deliver media to the visitor based on these selections.

The Color Recognition system is based on a very simple concept: school groups and clubs often arrive at visitor centers wearing uniform, printed shirts, scarves, hats, or jackets that are bright colored and easily identifiable. When a group of visitors come to the entry, a camera looks at one of the shirts or jackets, and logs that color. A staff member or a group member then tells the system what type of content to deliver -- whether that is elementary content for younger children, or a more advanced experience for high school students. Even if no common color is worn, visitor center staff could hand out colored badges on lanyards or self- adhesive tags for clothing, and the system can still pick this color out to deliver customized content. Bright yellow could be used for vision-impaired guests, and blue for hearing-impaired visitors. Elementary kids might be issued red badges, a group of physics students might use purple. A Spanish language preference could be indicated by cyan, and other non-native English speakers could wear green.

Mad Systems' revolutionary patent pending Facial Recognition and Color Recognition solutions provide media content that is tailored to a venue's visitors, without wristbands, RFID, or other interfaces. These unique systems use cameras and sensors to look at the space in front of an exhibit to identify the person or previously defined colors to deliver media in a way that matters to the visitor.

Mad Systems can integrate the patent pending Facial Recognition and Color Recognition process with any audiovisual system. That said, Mad Systems' QuickSilver system was specifically designed to optimize the experience. The QuickSilver solution is an events-triggered, rule-based system that allows a venue to tailor media content to each of its visitors, using a variety of simple and sophisticated trigger methods including Mad Systems' patent pending Facial Recognition or Color Recognition systems. The QuickSilver solution has a number of components including a media server, audio replay unit, and power management controller.

QuickSilver replaces fixed graphic panels and signage. Why have fixed printed graphics when a flexible alternative is affordable, with the venue's personnel in charge of the content to be delivered? With cost-effective ultra-short throw laser projectors now giving many years of service, cost really is no longer a barrier. QuickSilver helps a venue to exploit all that technology to create the most flexible solution ever seen, and with the Facial Recognition and Color Recognition systems behind QuickSilver, it adapts to visitors and tailors delivery to meet their interests.

WWWwww.madsystems.com


(25 September 2018)

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