Powersoft to Shake Up the Attraction Industry at IAAPA Expo 2022

Powersoft has confirmed its first-time attendance at IAAPA Expo, the largest trade show for the attractions industry, which will be held in Orlando, Florida, from November 14 - 18, 2022.

At booth #465, the Powersoft team will be showcasing Mover, the company's low-frequency direct drive/tactile transducer designed to reproduce sound through haptic perception: the body's capability to feel low-end frequencies through bone conduction. Mover is more accurate, powerful, and efficient when compared to other existing products, the company says. It can be used in moving floors, seats, and rides to transfer audible and inaudible frequencies to the human body, and its earth-shaking vibrations add another dimension to a wide range of visitor attractions, including theme and amusement park rides, museum exhibitions, science centers, clubs, or wherever immersive user experience is desired.

Powersoft Mover enables AV professionals and constructors that provide solutions for immersive experiences to add ultra-low frequency haptic feedback to their final products.

The compact nature and power-to-size prowess allow it to be integrated into limited spaces, without orientation limits, and to provide a very high ratio between moving mass and total mass, which increases the overall final product efficiency.

Driven by audio content, Mover allows straightforward integration and delivers haptic information with unique precision and extended dynamic range. The resulting product elevates the aspect of any AV immersive experience while reducing concerns about low-frequency noise pollution.

Marc Kocks, key account and business development consultant for Powersoft, explains why Mover is a must-have technology for modern visitor attractions businesses: "Mover allows for an unprecedented and immersive user experience. It can give the audience the sensation of falling, elevation, or being shaken as part of an attraction."

This technology is already being used to maximum effect at both Illuminarium venues in Atlanta and Las Vegas, where a multi-award-nominated 162-Mover installation is allowing thousands of visitors to experience the ground-shaking tremor of an elephant's stomp or the low-end rumble of space rocket launch. In addition to creating highly accurate reproduction in the low-frequency range, Mover's ability to provide localized haptic feedback across dedicated zones is a key feature of the Illuminarium experience, particularly when synchronized with audio.

Mover is also at the heart of Amsterdam's iconic Our House museum and nightclub, where an infrasound haptic floor system is letting visitors and clubbers physically feel the music around them.

"As a first-time exhibitor at IAAPA Orlando, we want to reach out to all stakeholders in the themed attractions market and raise awareness of Powersoft's unique technologies and solutions," continues Kocks. "As the only way to feel AV, Mover opens up a whole world of possibilities for attractions to grow their footfall and revenue with entirely new experiences for their audiences.

"IAAPA Expo is the perfect opportunity to experience the kind of groundbreaking effects that can only be created with our Mover products. We invite visitors to come and experience it firsthand...Feeling is believing!"

IAAPA Expo 2022 will place at the Orange County Convention Center (November 14 - 18). Find Powersoft at booth #465 in the Show Production & Design Pavilion.

To experience Mover for yourself with a free IAAPA Expo ticket (ask for the exhibitor guest code), reach out to the Powersoft team at marketing@powersoft.com.