Barco's Demo Truck, Starring Its 4K Projection Solutions Hits the Road

	The Barco road show is touring Europe.

Visualization professional Barco kicked off a two-month road show throughout Europe. The objective: to demonstrate the power of Barco 4K projection technology and 4K image processing. Departing from Barco's head office in Kortrijk, the Barco truck first headed for last week's Prolight + Sound trade show in Frankfurt. From there, it will be crisscrossing Europe until mid-June, visiting around 45 partner and customer events.

The company says Barco's product offering for events and venues is constantly reaching new heights to meet the market need for ever-brighter outcomes. If it comes to ensuring really bright images, 4K projection -- together with 4K image processing -- is just the ticket.

To show its 4K solutions at work and encourage real interaction with customers and partners, Barco decided to tour Europe. Visitors to the Barco truck will discover the power of Barco's 4K laser projectors and its Event Master family of 4K image management systems. On some locations, at the outside of the truck, Barco will showcase how its revolutionary R10 digital media canvas is flexible, yet bright at the same time.

One of the stars of the tour is Barco's UDX large venue projector, which was launched earlier this month. The UDX is a fine example of customer-centric development: before designing the projector, Barco talked to customers, gauging what they expect from a large venue projector. Easy shipment, setup and maintenance, vivid colors, flexible brightness and resolution, and compatibility with existing TLD lenses were the top requirements. The new 4K laser phosphor UDX projector ticks all the boxes.

"By involving customers in our plans and collaborating with them, we can develop the solutions they really need, thus delivering upon our promise to 'enable bright outcomes'," says Carl Rijsbrack, VP events at Barco. "We are delighted with the positive feedback that we're getting on the UDX. The Barco truck is the best way to spread the word about our newcomer. We're taking it to the people, instead of waiting for them to come to us."

Barco partner satis&fy delivered the truck, which got a great custom design wrapping featuring the Barco logo. After a four-day stop at Prolight + Sound in Frankfurt, it hit the road, heading to Germany, the Netherlands, France, Switzerland, UK, Norway, Sweden, and Denmark. To promote the tour, Barco designed a series of attractive promotional UDX swag, as if the UDX was a real rock star touring Europe. Make sure to follow us on Barco's social media to experience the tour.