Entourage Pro Launches Updated Market Intelligence Platform for Live Entertainment Technology Manufacturers

Entourage Pro, the freelance crew network and market intelligence consultant, announces the launch of Entourage Pro: Insights, a comprehensive market intelligence platform designed exclusively for manufacturers in the live technology entertainment sector.

The updated platform enables manufacturers to drill down into over 150 key markets to identify opportunities, valuations, performance metrics, and competitor analysis on a continuous basis. Insights deliver precision reporting to the audio, lighting, and video communities, directly supporting marketing and sales initiatives as well as research, development, and training opportunities.

Launched in 2019, Insights is underpinned by a network of over 7,500 global rental house participants, 4,000+ distributors, and Entourage Pro's growing verified freelance crew network. The platform delivers high-value reporting from buyers and service providers to distributors rider and purchase influencers, measuring market share and sentiment, availability, application, deployment, and in-depth product knowledge by engaging with industry professionals who specify and deploy productions daily, the company says.

"We're delighted to have reached this milestone," says Joel Perry, director of Entourage Pro. "More and more prominent brands from the sector are recognizing the value of Insights and its findings, along with the multitude of ways it can help streamline even the most basic pathways."

Perry continues, "Brands typically know their overall market share, but do they know explicitly, on a venue-to-venue basis, globally, who's buying, who's not, which regions are performing better than others, and where the next round of investment will be? Insights has been built to provide that knowledge and competitive advantage, definitively report on market opportunities, development research, and performance intelligence straight from the field."