Introducing New AV platform Iris

Iris officially launches, introducing a platform that is said to transform how cameras are controlled, and productions are managed. By turning virtually any PTZ camera into a software-connected, remotely controlled device, Iris' goal is to eliminate the traditional constraints of camera operation, such as hardware dependencies, inconsistent control, and the lack of on-site crews.

The platform removes long-standing pain points for production teams: fragmented control tools and protocols across brands, the need for constant manual adjustments, and the inherent limits of on-site equipment and staffing. Iris changes this by providing universal, browser-based control that works across camera brands and enables full production management from anywhere in the world, the company says.

The platform's AI-powered automation handles traditionally manual tasks, like real-time subject tracking and framing, allowing operators to focus on creative decisions rather than technical adjustments. Its intuitive interface is said to ensure that non-technical users can achieve professional results, democratizing access to advanced capabilities that deliver the production quality of larger-budget operations.

Organizations using Iris can scale their operations without proportionally increasing their costs or crew size. A single operator can manage multiple cameras across multiple locations, while remote teams collaborate in real time as if they were in the same room. This scalability opens doors to productions that were previously impractical or impossible, from small community theatre livestreams to global corporate events spanning multiple time zones.

Through the Iris desktop application, production teams can quickly discover, link to, and control over 300 models of cameras on their local network. For those using Iris-enabled cameras, the platform is built directly into the device's firmware, connecting instantly to the cloud without any additional hardware or complex setup.

This direct-to-cloud capability debuts alongside broad support from leading PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet, HDKATOV, Lumens, Marshall, NEOiD, Telycam, and Z CAM. Together, these integrations position Iris as the leading software standard for camera control.

"Setup now takes minutes, not hours," says Noah Johnson, founder of Iris. "Our custom drivers unlock every camera feature -- not just the common ones -- and our intelligent framing tools make operating cameras feel natural, fast, and cinematic. And because Iris lives in the cloud, your cameras are now truly remote -- you can manage, access, and control them from anywhere, anytime."

"Iris is designed to ensure that no production is left behind, even if its cameras aren't equipped with Iris-enabled firmware," the company says. "With the innovative Iris desktop utility and browser-based interface, virtually any PTZ camera can be connected and controlled without hardware. This bridging software allows production teams to unlock advanced automation and PTZ control features in cameras from brands not yet natively supported, ensuring that even legacy or third-party hardware can access the platform's capabilities, extending equipment life and maximizing investment." With Iris, houses of worship can empower volunteer teams to deliver professional-looking livestreams using automation and visual effects. Educational institutions can manage cameras across lecture halls with a centralized, remote-control room. Corporate teams can produce executive communications and all-hands meetings across multiple offices. Media producers can collaborate in real time across locations for seamless productions.

The Iris platform is available at tryiris.ai for content producers to begin connecting cameras immediately. Additionally, its software is included in select camera manufacturers through simple firmware updates. The platform's flexible pricing model -- which includes a free tier for individuals whose productions use one camera source -- means users only pay for the size of productions they produce, making professional-grade capabilities accessible to organizations of all sizes. With plug-and-play setup and an intuitive interface, teams can begin transforming their workflows within minutes.

Visit tryiris.ai to sign up for an Iris account and begin producing right away.

View the full Iris features overview video here.