Altman Lighting Appoints Ethan Aberg as Regional Manager for Western Region of USAltman Lighting announces the appointment of Ethan Aberg as the new regional manager for the Western Region of the US. This strategic hire marks a significant step in Altman's efforts to expand its market presence and enhance customer relationships in the region. Aberg brings over 20 years of experience in the lighting fixtures and controls industry with a proven track record at Martin Professional where he contributed to the development and execution of the annual sales strategy and objectives for the Martin by Harman Professional lighting division for the installation market. As the North American brand ambassador he contributed to supporting relationships with regional sales teams, representatives, product development teams, marketing teams, key distributors and dealers. Other notable accomplishments and positions include his work at Illuminarc (Sunrise, FL) where as national business development manager he developed and maintained new channels of distribution for business-to-business sales of architectural lighting products. Aberg also held positions at Barbizon Light of the Rockies (Arizona Branch) and Electronic Theatre Controls. In his new position, Aberg will utilize his deep industry background to connect with dealers, lighting designers, consultants and end users in the Western Region. His goal is to help Altman continue to grow new business through both existing and new relationships. Says Bill Groener, COO of Altman Lighting, "Finding skilled, experienced and personable sales personnel is a major challenge for any company. We are very fortunate to be able to introduce Ethan as our Western Regional Manager. Based in Arizona, he is well positioned and well qualified to become the voice and face of Altman Lighting for this important region." 
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