Music Matters Productions Expands Atlanta Headquarters

Music Matters Productions (MMP), a provider of audio, lighting, video, staging, and rigging solutions, announces the expansion of its Atlanta headquarters, increasing the total warehouse footprint from 40,000 to 60,000-sq.-ft. In addition, MMP has opened a second 10,000-sq.-ft. building directly across the street to house its growing corporate production division.

The expansion comes in response to increased demand across the touring, festival, and corporate markets, plus the continued growth of MMP's high-end gear inventory. With a fully dedicated shop for each department, including audio, lighting, video, rigging, and staging, the new layout provides more space for show prep, pre-rigging, and crew coordination.

The rigging department now features a new mobile motor hoist test stand, allowing for in-house motor certification, a service now available to external clients in the production community.

Five new truck bays were added in the process, bringing the total number of bays to 17, an important upgrade for MMP's fleet and the increasing number of shows moving through the warehouse each week.

"This growth is a direct reflection of the work our team puts in and the trust our clients place in us," says Aaron Soriero, owner of Music Matters Productions. "We didn't expand for the sake of being bigger, we expanded because we needed the space to do the job right. More room means tighter prep, faster turns, and better support for our clients."

The expanded warehouse and building across the street include additional offices, mixed-use areas, and a dedicated repairs department, giving the team more capacity to prep, collaborate, QC, and scale for increasingly complex events, both corporate and entertainment.