Advanced Systems Group Names Peter Thordarson as Technical Account Executive

	Peter Thordarson

Advanced Systems Group, LLC (ASG) announced the appointment of Peter Thordarson to the newly created role of technical account executive. Joining ASG with nearly four decades of expertise, Thordarson brings a deep background in broadcast media engineering, management, and enterprise production. He reports directly to Claudia Souza, chief innovation officer at ASG.

As technical account executive, Thordarson will act as a dedicated client advocate and sales-technical expert, guiding clients toward innovative approaches with technology and industry best practices. His primary responsibility will be to partner with clients, offering his expertise to align their expectations with a forward-thinking technical strategy that achieves both workflow optimization and successful business outcomes. Within ASG, Thordarson will serve as the essential link, contributing his knowledge throughout the process to ensure ASG's teams deliver a transformative customer experience.

His expertise stems from high-stakes engineering and operations roles across the M&E and enterprise sectors, including tenures at Microsoft, FOX Network, FOX Sports, DirecTV Sports, and Ericsson (MediaKind). At Microsoft, his work architecting advanced broadcast workflows set a new standard for producing and delivering digital-first corporate events. Thordarson is enthusiastic about driving innovation within ASG's production focused clients, balancing the adoption of cutting-edge production developments with traditional methods, emerging broadcast standards, and software-defined production for the best outcome for each and every client.

"I'm most excited that a critical part of my job is to stay on top of the latest technology offerings in broadcast and media storytelling," explains Thordarson. "And I'm thrilled to join this well respected ASG team and bring my experience to bear. It's an exciting time for broadcast and production technology, and I look forward to helping our clients tell their stories."

Souza adds that bringing someone with his engineering background in this role will be a significant benefit to ASG clients: "His 40 years of experience allows him to understand each client's unique challenges and communicate with them on a level that goes far beyond typical sales roles. He grasps the engineering realities of live production and can give clear guidance on the optimal solutions. I'm 100% confident that Peter will be a huge contributor to ASG's continued success."