The Tiffen Company Announces First LED Light Offering in the Popular Lowel Tota Line

	Lowel TOTA LED portable floodlight

The Tiffen Company, a manufacturer of imaging accessories for the consumer/professional imaging and the motion picture and broadcast television industries, introduces today the new Lowel TOTA LED portable flood light.

"Designed with photographers, independent, documentary and student filmmakers, as well as event and museum use, in mind, this portable new Lowel TOTA LED flood light provides users with a high-quality and efficient light source for their varying needs," said Andrew Tiffen, SVP of marketing, The Tiffen Company. "The cool high-color accuracy LED is ideal for sensitive archival work in museums and studio projects such as product photography and creating online videos thanks to its low linear profile."

"The Lowel TOTA LED is a filmmaker's best friend in the field or studio. The v-mount power option lets me take it anywhere to provide a powerful, controllable light source to enhance and help tell my story in a cinematic way," said James Cawley, cinematographer and filmmaker. "The classic Lowel TOTA has always been a big part of my productions and the new TOTA LED is an amazing new upgrade to a tried and true filmmaking product."

The TOTA LED emits 4,275 lux of flicker-free continuous light. It features a worldwide auto sensing power supply allowing use anywhere in the world. It operates on AC or battery power, and it draws only 70W to efficiently and economically deliver the equivalent output of a 750W tungsten bulb. The TOTA LED is daylight balanced (5,600 K) and with a CRI of 96.3, it delivers excellent color accuracy. Its power output is controlled by a stepless dimmer knob that ranges from 100- to 0-percent brightness. A slot and lock enables use with an umbrella for softer light.

Product Specifications:
LED Count: 160
Color temperature: 5,600K
Luminance: 4275 lx @ 1m
Coverage: 65 degrees (without diffuser); 100 degrees (with diffuser)
CR: >96.3
TLCI: >95.3
Electrical consumption: 70W
Tungsten output equivalent: 750W
AC operating voltage: 100V to 240V, 50Hz/60Hz
Bulb life: 50,000 hours
Battery: 14.8V
Power cord length: 9.5' (2.9m)
Material: Metal chassis
Weight (with control box): 5.1lb (2.3 kg)
Dimensions (H x W x D): 7.3" x 12.3" x 3.9"

Available now, the Lowel TOTA LED floodlight comes with yoke, worldwide auto sensing power source, AC power adapter and power cord, diffuser, V-mount attachment strap and convenient carry case.

For more information on Tiffen, please visit www.tiffen.com.