Elation Canada Established

	(l-r) Elation Canada's Philippe Tremblay and Kyle Morton

Elation has opened a dedicated branch in Canada. Elation Canada officially opened on April 1.

In a statement, the company says. "The new operation marks a significant step forward in Elation's long-term commitment to the Canadian market. Canadian customers benefit from a Canadian-owned operation with local employees, a growing nationwide service network, and a strong physical presence that includes warehousing and a Toronto-based showroom and demo space where customers can experience Elation technology firsthand. With faster access to products, direct pricing, and stronger local support, Elation Canada brings deeper engagement and local expertise to customers nationwide."

Elation Canada will manage the company's complete brand portfolio, including Elation Lighting, Obsidian Control Systems, Magmatic Atmospherics, and X-Laser, serving customers across the professional touring, rental, and installation markets.

Toby Velazquez, CEO of Elation and president of the ADJ Group, comments, "My vision at Elation is to remain close to our customers in every market we serve. With our continued expansion into Canada, we are reinforcing our commitment to global partnerships by delivering direct factory-level service and support locally. This approach ensures our customers benefit from faster response, deeper support, and the level of performance, trust, and innovation they expect from Elation."

Eric Loader, global vice president of sales and marketing at Elation, adds, "Our motivation is to create direct and closer contact with our Canadian customers and bring more value to our Canadian partners, and we've assembled a highly qualified team that can do exactly that. Faster, more personal service is our goal, and that's what we plan to deliver."

Elation now operates a fully integrated North American organization, providing a unified structure that connects operations across the United States, Mexico, and Canada.

Leading the team as national sales manager is Kyle Morton, who says, "We plan to focus on key rental and integration partners who are committed to the brand, fostering relationships built on mutual collaboration and shared success."

He adds, "One of our top priorities is to establish service centers across the country, bringing technical support closer to customers. By leading with service, we aim to elevate the Elation brand in Canada and give customers greater confidence when investing in these increasingly sophisticated lighting technologies."

Lighting industry veteran Philippe Tremblay serves as regional sales manager for Quebec, based in Quebec City. He will lead a team of professionals to provide sales, support, and service to Francophone partners and customers throughout Quebec and other French-speaking regions.

Chuck Green, channel account manager at Elation, continues his support role for the Canadian team. He notes, "We're bringing more value and better support across the board. The new Canadian branch will also benefit companies and tours operating on both sides of the US -- Canada border by providing a more cohesive experience when working with Elation throughout North America."