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tarm Showlaser Highlighted the Most Extraordinary Truck Launch in the UAE

Mercedes-Benz Actros and Arocs trucks launched in Dubai

The new Mercedes-Benz Actros and Arocs trucks launched in the Middle East and Africa in magnificent style with Germany-based tarm Showlaser GmbH.

The regional launch of the new generation of heavy-duty trucks -- the new Mercedes-Benz Actros and Arocs -- was celebrated in an evening of extraordinary style in the sea, just off the Dubai Marina and Jumeirah Beach Residences on March 7. Attended by more than 300 VIP customers and media from the Middle East and Africa, and hosted by Daimler's commercial vehicles regional office, the dramatic reveal of the new models included a stunning off-shore laser show display in proximity to Dubai's new iconic Dubai Eye Ferris Wheel.

Within just eight days tarm Showlaser's team created this striking show with a total of 10 sophisticated high-power full-color laserprojectors and a 360 degree smoke-installation with a total of 18 fog/haze-generators with fans.

tarm Showlaser's managing director Ralf Lottig stated about this result: "We only had one single night for rehearsal in Dubai and in such a case only a very thorough preparation is the key to success. So we visualized the whole show in our studios under realistic conditions in 3D."

Video can be viewed at: www.tarm.de/work#mercedes-benz-arocsactros-reveal-dubai-58


(12 June 2018)

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