ShowTex US Launches The Reveal Company

ShowTex US, the specialist firm in stage and event fabrics and motion systems, has launched The Reveal Company, a new brand created to elevate "the most powerful live moment:" the reveal.

Built for the American market, The Reveal Company defines the pause before the big moment in live shows, concerts, events, and trade shows. Its mission is simple: to design and deliver engineered reveal systems that perform with absolute precision and leave audiences breathless.

"There's a moment before every great reveal," says Thomas Van Lokeren, CEO and president of ShowTex North America. "That split second of silence, when the room holds its breath. That's our playground."

The product lineup features signature systems such as HiSpeed Reveal, HiSpeed RollUp and Venetia Truss Roller, Kabuki drop solutions, and AutoReveal. All designed in-house, paired with ShowTex's fabrics.

In a statement, the company says, "Backed by four decades of ShowTex expertise, The Reveal Company combines technical innovation with deep understanding of how audiences react in real time. This isn't about fabric or hardware alone, it's about timing, tension, and the reaction that follows."