Antari USA Appoints AVL Alliance as Sales Representative for Rocky Mountain RegionAntari USA has appointed AVL Alliance as its sales representative for the Rocky Mountain region. This partnership also includes representation of Event Lighting, expanding AVL Alliance's portfolio of professional solutions for the live event and integration markets. AVL Alliance will cover Arizona, New Mexico, Utah, Colorado, Idaho, and El Paso, bringing focused regional support to Antari's complete line of atmospheric effects, including fog, haze, snow, wind, and UV special effects solutions, as well as Event Lighting's US professional-grade lighting fixtures. AVL Alliance entered the market earlier this year with over 25 years of industry experience in live production and system integration. The company serves a wide range of customers, including live event production companies, rental houses, and performance-based system integration teams. Its support extends to sectors such as performing arts centers, touring, broadcast, theatre, themed entertainment, venues, and houses of worship. "Having worked alongside Ray [Villasenor] and the Antari USA team for many years from the dealer side -- and experiencing the support they provided to every customer -- it just felt right to add Antari and Event Lighting to the mix. The fit was natural," says Nick Dressler, principal/owner of AVL Alliance. "We are excited to connect with customers and support their needs through specification, demos, and ongoing service," Dressler adds. "We look forward to working with AVL Alliance to expand our brand presence in the Rocky Mountain market and are confident that, through their expertise and customer-first approach, this will be achieved," says Ana Jaramillo, Antari USA's national sales manager. 
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