VUE Audiotechnik Launches New Company

Ken Berger and Jim Sides announced the formation of VUE Audiotechnik, a new professional audio company focused on high-output, low-distortion loudspeaker performance through road-tested design expertise, advanced technologies, and global manufacturing -- all backed by an unwavering focus on service and long-term partnerships, the company says.

"Today's system designers are pushing the boundaries of performance at an exponential rate," explains Berger, CEO of VUE Audiotechnik. "At the same time, many loudspeaker companies are struggling to keep pace as they adapt to modern manufacturing or navigate the murky waters of buyouts and acquisitions. We're launching VUE Audiotechnik to meet the growing demands of today's market with innovative design, advanced technology, and responsive global manufacturing. But even more, VUE is about a return to long-term relationships and exceptional service. These are the values that launched our industry decades ago, and now is the time for a return to those principles."

VUE Audiotechnik's R&D effort is led by head of engineering Michael Adams, a skilled acoustic engineer whose design talents balance science with a practical, real-world approach honed from nearly four decades as a front-of-house/monitor engineer and system designer for one of America's top touring and installation sound companies. Adams' approach now forms the genesis of VUE Audiotechnik's own design philosophy: tackle commonly accepted compromises with a perspective born from real world "know-how" and backed by the most advanced technologies and manufacturing resources available worldwide.

From its headquarters in San Diego, California, where design, sales, marketing and operations are based, VUE Audiotechnik launches with a global R&D and manufacturing infrastructure in place thanks to a founding partnership with Speaker Trade of Solingen Germany, and their wholly owned, 290,000-sq.-ft. production and R&D facility in Asia.

VUE Audiotechnik's global network provides immediate access to purpose-designed transducers, world-class enclosures with precision-engineered transport and flying hardware, as well as an expanding range of digital and analog electronics -- all manufactured in full compliance with the strictest ISO quality control standards, the company says.

Sides, former CEO of Meyer Sound Germany, and now VUE's executive vice president adds, "I'm very excited about the resources and passionate team that have come together to make VUE Audiotechnik a reality. We all share a deep appreciation for the products and people that have forged our industry's history. This passion fuels our commitment to the future, and VUE Audiotechnik is the vehicle we will use to get there. I can't wait to show you what's next."