dBTechnologies USA Expands West Coast Representation with Plus 4 MarketingdBTechnologies USA has appointed Plus 4 Marketing as its new manufacturer's representative firm for the Pacific Northwest territory, in a move designed to strengthen the company's presence across key professional audio markets in the region. The territory includes Washington, Oregon, Western Idaho, and Western Montana, with Plus 4 Marketing providing regional representation, dealer support, technical outreach, and market development throughout the area. Following the passing of founder Jim Mathews in 2022, his son Joe Mathews has continued leading the Plus 4 team, which includes Tom Akoury, PNW account manager, and Jennifer Horn, operations manager. Akoury will serve as the primary regional contact for the Pacific Northwest territory. "Plus 4 is excited to be joining the dBTechnologies family and to add their products to our line card," says Mathews. "We look forward to a long, prosperous relationship and increasing the brand's presence throughout the territory." "We are excited about our partnership with Plus 4 Marketing because of the history, relationships, and reputation they bring to the industry," says Scott Thompson, Western regional account manager for dBTechnologies USA. "dBTechnologies brings an incredibly complete platform to the market -- from touring systems and installation solutions to software control and network infrastructure -- and Plus 4 has the technical background, market knowledge, and customer relationships to communicate that value throughout the Pacific Northwest. As we continue expanding our focus on direct market engagement, technical education, and application support across both live sound and integration sectors in the United States, we're confident this partnership will play an important role in the region's continued growth." 
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