American Music and Sound Names Evan MacKenzie to Lead Marketing and Communications

	Evan MacKenzie, American Music and Sound

American Music and Sound (AM&S) president Lynn Martin has named Evan MacKenzie to lead marketing and communications for their extensive line up of musical instrument and pro audio brand portfolio. With a wide range of experience both within and outside the industry, MacKenzie comes to AM&S with over decade's worth of experience in developing comprehensive, strategically targeted marketing campaigns for clients including QSC, JBL Pro, Samick Music, Top Hat Amps, Electronic Arts, Activision, and Direct TV.

In his new capacity, MacKenzie will oversee and manage all facets of AM&S marketing communications, including those developed for print and online advertising, public relations, special promotions, trade shows, and other industry events.

"Evan's experience brings a strong level of strategic, original thinking and expertise to the process of branding and promoting everything from entertainment to consumer products to musical instruments and pro audio components," says Martin. "His experience at discovering new and compelling marketing opportunities and then executing them successfully is a strong addition to the American Music and Sound team."

"Having worked in marketing and communications for pro audio and musical instrument companies on both the agency and client side, I have a lot of passion and enthusiasm for this field," says MacKenzie. "The attraction here is simple, I love music and the artists who create it. Whether it's a DJ's mix, a jazz, rock, or classical piece of music, I feed on it, and it energizes me as a marketer to always be thinking about how I can tell a compelling story about a product's promise. I am grateful to be chosen to work with an industry leading portfolio of music creation and pro audio brands as diverse and innovative as those of American Music and Sound," he adds.