Philips Entertainment Announces New Dealerships in Austria

	Thomas Feuerstein, Rainer Weggen, and Harald Sorger celebrate the new deal to rep Selecon, Strand Lighting, and Showline in Austria.

Philips Entertainment brands Selecon, Strand Lighting, and Showline have signed distribution agreements with Austrian businesses dblux GmbH and Lighting Innovation at the PLASA Show 2013, earlier this month at ExCel. The two companies will collaborate to service the Austrian territory enabling them to expand product availability and the speed to market of the latest entertainment lighting technology solutions across Austria.

"Although Austria is a relatively small country the two companies will work together to ensure the Austrian customer base has expedient access to one of the most comprehensive portfolios of entertainment lighting equipment available today," says Philips Entertainment sales manager for Germany, Austria, Switzerland, and Czech Republic, Rainer Weggen."Philips Entertainment has added these market leading distributors to our list of partners to ensure that our end customers can obtain both the speed and the level of service they deserve."

"We are delighted to partner with Philips Entertainment and add the products from Selecon, Strand Lighting, and Showline to our world class entertainment lighting portfolio," says Thomas Feuerstein, managing and sales director for dblux, formerly a Selecon dealer for Austria. "We've known Rainer Weggen and Harald Sorger, managing director for Lighting Innovation, for many years. We agree that this is the right time for us to invest in Philips Entertainment brands. The latest Selecon and Showline LED products have greatly impressed us and our customers and we can see an opportunity to further expand our business in the fast growing entertainment and architainment market here Austria."

Dblux, which is based in the west of Austria, will work in collaboration with Lighting Innovation, based in the heart of Vienna, in eastern Austria, with its wealth of theatre and culture. Harald Sorger of Lighting Innovation discusses: "Although Austria is not a big country working with dblux will work very well and will mean we can bring the technology to customers wherever they are in Austria much faster. We have been delighted to see Philips Entertainment products develop in the way that they have and feel that they will be a valuable addition to our portfolio of entertainment lighting products. Rainer, Thomas, and myself have worked together for a long time and know each other very well. We expect it to be a very positive arrangement for all our customers, wherever they are in the country."