Holt Renfrew Invests in Second 1 SOUND Installation

	Rather than forcing a standard loudspeaker layout into the space, the system was designed specifically around the architecture and customer journey.

Following an earlier 1 SOUND installation at Holt Renfrew's ON 3, an experiential retail floor, the Canadian luxury retailer expanded its investment in premium audio with a second deployment at its flagship Toronto location. After seeing stronger sales in the first month following the original installation, Holt Renfrew partnered again with GAV MGMT to elevate the in-store experience through thoughtfully integrated sound.

Located at 50 Bloor Street East in Toronto, the project focused on creating a refined audio environment that complemented the retailer's luxury atmosphere while maintaining the clean architectural vision developed by STUDIO PAOLO FERRARI. The objective was to deliver clear, full-range sound with balanced low-frequency support and consistent coverage throughout the space without drawing attention to the technology itself.

The second installation became part of a larger initiative to create a more immersive shopping experience throughout the flagship location.

The design process began with a detailed evaluation of the floor's layout, customer circulation, ceiling conditions, merchandising zones, and acoustic characteristics. Using 1 SOUND's Auralis prediction and 3D design software, the team modeled loudspeaker coverage before installation, optimizing placement for consistent performance while preserving the store's refined aesthetic.

Rather than forcing a standard loudspeaker layout into the space, the system was designed specifically around the architecture and customer journey.

The distributed audio system utilizes 1 SOUND Cannon C5i loudspeakers paired with MiniSUB5 subwoofers to create a balanced listening experience across the retail floor.

By combining column-mounted loudspeakers and ceiling-mounted MiniSUB5 subwoofers extending only 5" below the ceiling, GAV MGMT created a system that delivers articulate music playback, controlled low-frequency support, and even coverage throughout the space while remaining visually unobtrusive.

The completed system, the company says, reinforces Holt Renfrew's premium brand positioning while demonstrating how thoughtfully integrated audio can contribute to both customer experience.