projectiondesign Sponsors Noches Electricas

Norway's projectiondesign is the official technology partner for the upcoming Noches Electricas or Electric Nights exhibit. The exhibit launched March 17 at LABoral, Centre of Art and Industrial Creation in Gijón, Spain and will continue until September 12.

Lucía García, general coordinator from LABoral, explains why projectiondesign was selected to showcase the artists work: "The projectors faithfully reproduce artistic works and video content on to screens of various sizes and formats. These screens hang at varying heights in the exhibit space and even above the audience so that they are looking at the sky. The art will be presented in an open plan exhibition space, conceived as a kind of contemplative walk, in which the various works operate on the principle of fireworks, alternating projection canvases.

Thierry Ollivier, regional manager, France, Russia, CIS and CEE at projectiondesign takes up the story: "This is exactly the type of creative installation that projectiondesign likes to support with the provision of our flagship F32 projectors to form a critical part of the actual exhibition. The projectors are well known for their image accuracy, reliability, and color fidelity. Like fireworks, the films and artwork being shown using our technology is also a showcase of projection of light and moving images in the dark."

Through a selection of works from the funds of the Centre George Pompidou and other French collections, Electric Nightstakes its name from Les nuits électriques, a short film directed by Ukrainian avant-garde film maker, Eugene Deslaw in 1928, in which he focused on city lights at nighttime, sequencing street lamps, neon signs and shop windows of Paris, Berlin, and Prague, almost as if it were a fireworks show. Similar to fireworks, film is an intermittent projection of light in the darkness.

The exhibition, which is sponsored by CajAstur, begins with a series of French antique prints and classic photographs, taken by authors such as Brassaï, André Kertész, László Moholy-Nagy and Dora Maar, and experimental films. This introduces and leads to a series of contemporary works by artists including Anthony McCall, Apitchatpong Weerathsekul, whose latest film has won the last May the Golden Palm at Cannes Film Festival, Yoko Ono, one of the great figures of conceptual art and Fluxus, or Ana Mendieta from Cuba.

The historical perspective also contributes to an open reflection on art issues and concerns explored for more than a century and offer a look at the changes that come with technology (in this case, electricity) in urban areas.