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MNA Announces Member Companies Participating in NAB IP Showcase

Ten member companies of the Media Networking Alliance (MNA) -- a non-profit trade association, established to promote the adoption of the AES67 standard -- are joining with members of eight other broadcast and professional audio industry organizations in staging the IP Showcase at the 2017 NAB Show; ARG, Calrec, Digigram, Focusrite, Lawo, Merging Technologies, Riedel Communications, Telos Alliance, Ward Beck Systems, and Yamaha.

The MNA is joining with the Audio Engineering Society (AES), the Alliance for IP Media Solutions (AIMS), the Advanced Media Workflow Association (AMWA), the European Broadcasting Union (EBU), IABM (the international trade association for suppliers of broadcast and media technology), PILOT, the Society of Motion Picture and Television Engineers (SMPTE), and the Video Services Forum (VSF), in staging the IP Showcase.

The unprecedented collaboration of these nine organizations is of major significance in creating a truly unique event, and in signaling the media industry-wide importance of the initiative in promoting IP interoperability in a standards-based approach to IP based workflows in broadcasting.

The IP Showcase will demonstrate interoperability of four parts of the new SMPTE ST 2110 standard, pertaining to video, audio, control, and metadata. SMPTE ST 2110 is currently at an advanced draft stage and is widely projected as a fundamental development in a transition to full IP workflows in broadcast, based on common open standards.

The MNA was established in 2014 for the purpose of promoting awareness and adoption of the high-performance AES67 AoIP interoperability open standard. The inclusion of AES67, in defining the audio element of the new SMPTE ST 2110 standard, acknowledges the rapid and widespread adoption of AES67 in providing signal interoperability across all of the current leading IP-based audio networking protocols.

Speaking for the MNA, vice chairman, and member of the IP Showcase board, Terry Holton said, "The Media Networking Alliance has made significant progress in promoting the AES67 audio-over-IP interoperability standard over the past several years. The very active participation by the MNA and many of its members in the IP Showcase reflects the commitment of the pro audio industry to a common interoperable IP standards-based future for broadcast and related media sectors."

Located in the North Hall, booth N4824, the IP Showcase offers a holistic view of industry alignment, action, and transformation with respect to production, contribution, and primary distribution workflows over internet protocol (IP). This attraction features a full schedule of must-see IP education sessions within its IP Showcase Theatre. The pavilion will assist professionals including broadcast/IT engineers, CEOs, and producers to determine how they can leverage benefits of the draft SMPTE ST 2110 specifications. Visitors will see engineering progress along with real-world examples of IP applications from leading networks and program-makers.

WWWwww.medianetworkingalliance.com


(24 April 2017)

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