SGM Unveils Innovative New Products in Frankfurt

	Peter Johansen with one of SFM's new products

At the ProLight + Sound Show in Frankfurt, RCF Group CEO, Arturo Vicari, metaphorically drew back the curtain to give press and prospective customers a glimpse at what he believes will be the future of lighting.

His RCF Group has wasted little time in overhauling the SGM brand since purchasing the long-serving Italian lighting company two years ago, putting in place a new R&D resource, headed by former Martin Professional founder Peter Johansen, and adding key appointments to the company's international sales force.

When the new design initiative was originally announced at a press conference in London last November, Vicari talked of opening a new chapter in lighting, while his Danish colleague promised a roster of products that would be game-changing.

The new portfolio of SGM LED products combines high-design and engineering with compact form factor, low profile, and lightweight chassis, the company says. At the same time cooling methods have been improved via rectangular heat sinks, set-up and address procedures improved with the aid of internal diagnostics, and control protocols implemented to ensure that lamps run flicker-free.

"We have taken a new approach towards LED, which is completely innovative," stated SGM commercial director Giorgio Radice. "LED is perfect for theatre, TV studios, exhibitions, and major concert touring.

"Some of the designs - in particular the LED strobes, for which we have taken out a patent - are amazing and unique," he said.

In addition to the X-5 (white) and CX-5 (color) strobes, using 3,000 and 1,200 Welly Power LEDs respectively, once immersed in the white cube visitors were also captivated by the MP5 full-color moving LED wash light, the company says. "With the advantages of reduced weight, dimension and power, coupled with the beautiful styling, we have broken entirely from the traditional round can format, and demonstrated that we are working with the rental companies in mind," said Radice.

"Feedback from the marketplace couldn't have been more positive," summarized SGM's commercial director after three days of constant demos. "The new design solutions have radicalized people's thinking, whether lighting directors, rental companies or architects, and once these models are in production I am confident they will quickly establish themselves on tenders and riders."