Gepco International Signs Audio Geer

Gepco International/General Cable has appointed manufacturer representative, Audio Geer, to promote its products in Southern California and Southern Nevada. The Gepco brands will add to Audio Geer's already lineup, which includes Shure, QSC, and Listen Technologies.

"We represent a broad range of truly excellent brands," said Alan Geer, principal of Audio Geer. Audio Geer was lacking in the area of wire and cable solutions. Adding Gepco Brand and SheerWire products provides an extraordinary connection between all of our brands, therefore, adding to the system solutions we offer our customers every day. The fact that Gepco provides both bulk wire and custom cable assemblies provides our customers with a single-source point of contact for all of their connection requirements. It is a perfect fit and we are proud to represent them."

"Audio Geer's outstanding reputation with their customers, years of experience and multiple awards from many of the industry's top manufacturers encouraged us to develop this relationship," added Brian Lamar, director of sales for SheerWire by Gepco Products, General Cable. "Being very selective about the manufacturers they choose to work with, this exciting company represents an important part of the country. We're thrilled to be represented by them and look forward to increased exposure within this territory."