PR Lighting Promotes Sasha Xiong to Assistant Sales Director

PR Lighting has announced the promotion of one of its long-term employees to international assistant sales director.

Sasha Xiong joined the company eight years ago as sales manager, with responsibility for the Asia Pacific countries.

PR quickly recognized the excellence of her work and entrusted her with more countries, including Africa and the Middle East. Xiong's strong comprehension of the market and her insightfulness within the PR Lighting team were essential to the lighting manufacturer's success in the international markets.

Commented international sales director, Ernie Armas, "We strive to build long term relationships not only with our customers but also our employees. It is just as important for us to mentor and develop the talent and skills of our sales force, as it is a key asset to everyone's success."

"I very much look forward to working with Sasha in her new role," he concluded.