Mediatech Africa 2026 Theme Reflects Growing Convergence Across Technology Sectors

Mediatech Africa, the continent's largest showcase of professional audiovisual, unified communications, broadcast, film, content creation, and live event technology, announces its official theme for the 2026 edition: "Converge. Connect. Create"

Running from June 30 - July 2 at the Kyalami Grand Prix Circuit in Johannesburg, Mediatech Africa will celebrate the convergence of technology sectors that are increasingly driving how industries work together, create content, and connect audiences.

Since the event's launch in 2001, Mediatech Africa has expanded in a way that mirrors the local market. South Africa's industry is heavily distributor-focused, with many distributors supplying products across multiple verticals. As a result, broadening the show's offering to include AV integration, pro audio, lighting, staging, and content creation felt practical at the time, a natural response to how local companies operate.

"Truthfully, it wasn't part of some grand plan," says Simon Robinson, show director of Mediatech Africa. "Our distributors were already working across sectors, so it made sense for the show to do the same. Looking back, it turns out we were living the 'convergence' story long before it became a global trend. Converge. Connect. Create. sums up exactly where the industry is now."

"If you look at what's happening internationally, it's the same story," says Robinson. "ISE started purely as an AV integration show and has adapted to the needs of the market. It is now attracting a large number of live event technology and broadcast AV brands. IBC, which has always been broadcast-first, is also incorporating AV in its mix. We're seeing much closer alignment between these sectors globally."

@The 2026 edition of Mediatech Africa promises three days of hands-on technology showcases, live demonstrations, and networking opportunities, with a strong emphasis on solutions for real-world environments across Africa," the company says. "From smart classrooms and control rooms to stadiums, houses of worship, broadcast studios, and corporate spaces, Mediatech Africa remains the place where industry sectors meet, collaborate, and move forward together."

Exhibitor enquiries, sponsorship and stand bookings: claire@suncircle.co.za.

Visitor registration opens February 2026.