Inaugural Prolight+Sound Bangkok Opens This Week

Jointly organized by Messe Frankfurt (HK) Ltd and VNU Asia Pacific, the inaugural Prolight+Sound Bangkok (PLSB) opens this week at the Bangkok International Trade & Exhibition Centre. From today until October 2, more than 160 international exhibitors and brands from nine countries and regions, including China, France, Hong Kong, India, Malaysia, Singapore, Switzerland, Thailand, and the UK, will converge, with more than 5,000 trade visitors expected.

Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, says, "The debut of Prolight+Sound Bangkok marks an exciting new chapter for Prolight+Sound as the brand expands into ASEAN. We are drawing on Messe Frankfurt's global network and the brand's extensive resources to connect world-class brands with Southeast Asia's vibrant entertainment, events and music markets. With this launch, we are establishing a new international platform that brings professional AV technologies to the fore and strengthens collaboration across the entertainment industry."

Panadda Kongma, vice president, business, VNU Asia Pacific, adds: "As a joint organizer of this inaugural edition, VNU Asia Pacific is committed to building Prolight+Sound Bangkok into a meaningful business platform for Thailand and the wider Southeast Asian entertainment and events industry. By combining our strong local and regional industry network with Messe Frankfurt's international expertise, we are connecting Thai industry professionals and buyers with global suppliers, technologies and new business opportunities. Through this collaboration, we aim to strengthen Bangkok's role as an important ASEAN hub for professional AV, live production, and entertainment technology."

Global brands showcase pro AV solutions for ASEAN's growing entertainment market Reflecting ASEAN's evolving needs, over 160 exhibitors and brands across pro audio, lighting, stage machinery, instruments and pro AV will showcase entertainment innovations. Among the brands familiar to LSA readers, exhibitors include ACME Lighting, MA Lighting, and Total Solutions.

Among the fair's programs, PLSB X Dante Day will offer a deep dive into Dante-enabled AV networking for live sound, pro AV integration, and immersive systems. Bringing together pro AV professionals, system integrators, and educators, the session takes a closer look at this industry-standard audio networking platform.

The Future of Entertainment Events in ASEAN: Technology, Creativity & Business will look at how technology, creativity and business growth are shaping ASEAN's entertainment landscape. Professionals working across sound, lighting, stage technology, audio and video production, live streaming, events and festivals will consider the opportunities emerging as technology and content converge.

In Thailand's Entertainment Industry: The Critical Role of Universities in Shaping Future Talent, universities, technology providers and production companies will explore how practical training can become a stronger part of university education, building closer links between academia and industry and preparing graduates for stage and production work.

An ASEAN Pro AVL Friendship Meeting serves as a unified platform convening leading industry associations from across ASEAN, representing the collective interests of the region's events and professional AVL industries. It connects exhibitors and visitors with representatives from Malaysia, the Philippines, Indonesia, Thailand, and Singapore, enabling cross-border networking, offering insights into regional market developments, and fostering future business collaboration.

Further highlights of the fringe program include the Sound Healing Workshop, an immersive sound journey presented by Tycoon & IQ Plus; Live Music Spotlight, featuring instrumental performances; and FEEL THE BEAT! Interactive Drum Circle.