Diversified Expands Hospitality, Lifestyle Market, with Zach Toback to Lead Technology solutions provider Diversified is expanding its hospitality and lifestyle solutions within its advisory services practice, a strategic move aimed at transforming guest experiences in resorts, cruise ships, casinos, theme parks, and luxury destinations worldwide. Now leading the practice as vice president of business development, is Zach Toback, a 30-year media veteran and former vice president of production and studio operations at The Walt Disney Company. "Hospitality is no longer just about service -- it's about designing immersive, connected environments that leave a lasting impression," says Jason Kornweiss, senior vice president, advisory services at Diversified. "With Zach's leadership and his experience at Disney, ABC, and NBC Universal, Diversified is uniquely positioned to help global clients create the next generation of guest experiences that blend storytelling, technology, and operational excellence." "The hospitality and lifestyle industries are at an inflection point," Toback says. "From arrival to checkout, guests expect more personalization, more interactivity and deeper connection to the experience. That's what creates the unforgettable moments of the future. Diversified has the depth, scale, and skill to turn those expectations into reality, not just for one property -- but across entire portfolios." 
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