Robe iFORTE LTXs Connect with Meridian in Mexico

	Photo: Louise Stickland

German Sevillano, owner and CEO of Mexican technical production and rental company Meridian, recently purchased 50 Robe iFORTE LTX fixtures.

These are added to his four RoboSpot systems, also purchased in the last year, together with a fleet of older but still active Robe products, including 124 MegaPointes, Spiider wash beams, and Pointes, all used on the company's full range of shows and events, which are centered around concert touring, music festivals, and corporate and business events.

All projects are serviced from two warehouses in the Iztapalapa district in Mexico City, coordinated by around 50 full-time staff plus freelancers.

"iFORTE is a very popular fixture here in Mexico, primarily in demand for its power and versatility," Sevillano says. Before purchasing, he noted that several major rental companies already had stock of the original iFORTE, thanks to the proactivity of Robe distributor SHOWCO, so he decided to get the iFORTE LTX version, which is a more recent and even brighter model.

Meridian's iFORTE LTXs have recently been on cross rentals to some high-profile shows, including The Weeknd, Ricky Martin, and many others. At the end of last year, Meridian supplied over 120 iFORTES to legendary Mexican rock band Zoe for six sold-out shows at the Estadio GNP Seguros.

Meridian was among the first Mexican companies to invest in Robe's Pointe multifunctional moving light when it was launched in 2013, and these and the MegaPointes are still working on projects ranging from festivals to golf tournaments to recent tours with Argentinian rappers Paulo Londra and Cazzu.

"They have been an incredible investment, and I expect the iFORTES LTXs to be the same," he comments.

Meridian is a house technical supplier at the famous Teatro Metropolitan in Mexico City, an Art Deco theatre in the city center, presenting music events, jazz, theatre, dance, and other performances. The house lighting rig there includes 22 MegaPointes and 22 Spiiders.

Sevillano says the support, service and training offered by SHOWCO as a distributor has been "fantastic" and another solid reason for enthusiastically embracing Robe, which he believes is currently the leading moving light brand.