UK Sound Designers Form New Trade Association to Launch at PLASA Show 2011 For many years there has been a conspicuous lack of a professional body representing sound designers working in the UK. For the last 18 months a group of sound designers has been working to create a new professional association with a series of meetings to discuss what the association should do and how it should work. The meetings were held at the National Theatre, the Royal Court and the Royal Exchange with attendance from over 60 of the country's leading sound designers as well as representatives from hire companies including Autograph, Blitz, Mac Sound, and Orbital; manufacturers including d&b audiotechnik and Duran Audio; and educational institutes such as the Central School of Speech and Drama. Gareth Fry, chair of the newly-elected board of trustees of the Association of Sound Designers, said that "the meetings were a great opportunity for a lot of sound designers to meet up, some for the first time, and discuss relevant issues such as emerging technologies, peer and public education, parity of pay and how to raise the profile of the role of the sound designer in the eyes of the industry and amongst the public." Interest in the association has grown rapidly, with the website receiving over 4,500 hits and the mailing list growing to over 150 subscribers in the last six months. The Association of Sound Designers will officially launch at the PLASA Show on September 11 at Stand 1-J38 in Earls Court 1. The Association of Sound Designers will be offering a range of membership categories to include everyone working in the UK theatre sound industry, whether as a sound designer or not, as well as categories for students, businesses and other organizations. Professional Members of the Association of Sound Designers will benefit from: • Appearing in a public directory of sound designers • Regular news updates relevant to the sound design community • Private discussion forums to discuss sensitive topics • Use of an ASD approved rider to append to their contracts • Access to a private Wiki knowledge-base on sound design • Training sessions organized by the Association of Sound Designers • Printed magazine every three months 
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