Traction Sound Enters Loudspeaker Range for PLASA Innovation Award 2011

Traction Sound has entered its SDS range of speakers for a 2011 PLASA Innovation Award. The awards ceremony will take place at 6pm on Monday, September 12 at the PLASA 2011 Show, to be held September 11-14 at Earls Court, London.

The range of installation and portable PA speakers features Traction Sound's SDS Horn technology. Technical specialist Andy Pardoe explains: "The SDS horn is a high frequency device utilizing multiple high-powered soft dome tweeters arrayed in a line. This eliminates the use of industry standard compression drivers, providing a higher quality alternative."

Jonny Goodwillie, sales director at Traction Sound continues: "We decided to enter the Innovation awards following a very positive response to the SDS range launch at PLASA Focus in Leeds earlier this year. The range is designed to deliver accurate sound reproduction at high SPL with absolutely no distortion. We believe our entry into the awards will present an opportunity to share our passion for great sound and demonstrate that there is still some headroom when it comes to loudspeaker development and design."

In addition, Traction Sound's full range of speaker cabinets will be available to view at the company's sub-distributor's stand (1-E10) - AC Entertainment Technologies (AC ET). Representatives from Traction Sound and AC ET will be on hand.

"What ensures these new loudspeakers stand apart is that they do away with the need for a compression driver and the inherent distortion so often associated with that," explains Pardoe. "In addition we have put a lot of work into voicing, DSP, and crossovers to get the best sound from the components we use. This has been fine tuned with both portable and installation versions of the cabinets available."

"In the design of our latest loudspeakers we wanted to make life easy for everyone who uses the product," adds design engineer Billy Wood. "This means that our installation loudspeakers are compatible with Powerdrive brackets and features M10 flying points with a full range of flying hardware. For the portable loudspeaker range this means they incorporate large ergonomic handles which help stabilize the cabinet when used as stage wedges."