ISE Celebrates Sammy Award Win for "Push Beyond" Campaign

Integrated Systems Europe (ISE) has, for the second year running, been awarded The Sammy (Sales and Marketing Excellence) Award, winning the category Creative Awards - Power Players from the Business Intelligence Group.

The award recognizes the creative campaign that captured the ambition of ISE 2026: to energize the global AV community, champion excellence and inspire the industry to keep moving further, faster and with greater purpose. ISE 2026 saw record numbers of attendees, exhibitors and audience engagement.

The Sammy Award judges recognized the strategic strength, highlighting a well-structured story that connected creative ambition with clear business objectives, measurable outcomes and attendance growth in a challenging market. "When an entire category is in decline, most teams play defense. ISE did the opposite -- they turned 'Push Beyond' into a rallying cry that united their internal teams and challenged an entire industry to think bigger," says Russ Fordyce, chief recognition officer at the Business Intelligence Group. "That kind of bold, two-word clarity is exactly what creative excellence looks like, and it's why ISE earned its place among our 2026 winners."

"To be recognized with a Sammy Award for the second consecutive year is a tremendous achievement for ISE and a reflection of the creativity, aspiration and commitment of our entire team," says Mike Blackman, managing director of Integrated Systems Events. "With 'Push Beyond', we wanted to reflect the energy of a global community that continues to challenge expectations, drive progress and shape the future of AV and systems integration."

ISE returns to Fira de Barcelona, Gran Via, from February 2-5 2027.

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