Bob Ferra Named Product Specialist for A.C.T Lighting's Cable Business Bob Ferra has joined A.C.T. Lighting as product specialist for the company's cable business. "Bob will be creating strategy to sell A.C.T Lighting's cable products to new customers while continuing to expand cable sales to our existing customer base," says executive VP and COO Ben Saltzman. "A.C.T Lighting's reputation for high-end products is only surpassed by their industry-leading customer service," notes Ferra. "I'm very excited about joining a remarkable team of professionals and adding my expertise to the wide array of world-class products offered by A.C.T Lighting." Prior to coming on board at A.C.T Lighting, Ferra worked in business development for AV products at a leading cable manufacturer where he introduced its line of AV cable assemblies and designed numerous products for OEM customers. Earlier, he served as their general manager, launched the company's West Coast office, and acted as western territory manager while he continued his GM duties part-time. Before that, Ferra had founded and headed Ferra Tech from 1986 to June 2007 establishing the company as the number-one go-to shop for cable assemblies, wiring harnesses and cable packages. Ferra Tech offered services to lighting and audio productions, tour support, recording studios, OEM manufacturers, and others; for almost two years, Ferra acted as install coordinator for client A&M Recording Studios where he coordinated with outside wiring contractors to build five rooms for the recording giant. 
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