GoVision and Media West at Dallas Cowboys Thanksgiving Halftime Show Latin pop stars Enrique Iglesias and Pitbull provided the pulsing beat and hit songs that rocked Cowboys Stadium during the annual Thanksgiving Day halftime show last week. The stage constructed for the performers featured a T-shaped LED floor custom-designed by GoVision LP, the provider of turnkey mobile LED units and customized modular LED walls. The 41.25'-by-48.75' floor was made of Barco MiTrix, while six 16'-by-10' backdrop walls incorporated Barco Mistrips. GoVision was hired by Media West Events, the production company engaged by the Dallas Cowboys to stage the halftime show. Media West built the floor in special roll-out stage pieces, and the backdrops were placed onto a truss that rolled out and then lifted up. Unique accommodations were necessary due to the short windows of set-up and take-down time afforded by the choreographed-to-the-second halftime show. The entire production had to be rolled out and operational within six minutes. The crew accomplished the feat with 90 seconds to spare. "We had a massive amount of equipment with a huge crew that all had to work in sync for the show to go off as planned," said Michael Kuntz, technical director of Dallas-based Media West. "The team from GoVision held up their end in expert fashion, and their LEDs were absolutely fantastic." The annual Thanksgiving Day halftime show, which serves as the national kickoff for the Salvation Army's Red Kettle Campaign, was seen by a worldwide audience of millions. "We appreciate the faith Media West placed in us to perform on such a grand stage," said Chris Curtis, CEO of Argyle, TX-based GoVision. "We always enjoy the excitement of working at Cowboys Stadium, and especially rising to the challenge of an intricately timed event that has to be perfect the first time." 
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