ARRI Lighting Solutions and ADB-TTV Technologies Announce Cross-Marketing Agreement

ARRI Lighting Solutions and ADB-TTV Technologies have entered into a cross-marketing agreement with the double objective of exploiting the synergies between their product ranges and exploring opportunities for rationalizing their product spectrum.

In the field of lighting, ARRI's strengths lie primarily in TV studio and location lighting systems, while those of ADB are in stage lighting. The agreement makes provision for each party to source from the other those complementary products needed when bidding for specific lighting projects. Beyond this, each party will retain its total commercial independence.

Sigrid Müller, managing director of ARRI Lighting Solutions and Christian Léonard, CEO of ADB-TTV Technologies, jointly stated: "We strongly believe that this agreement will be a win-win deal, strengthening each party's competitive position and proving beneficial to our customers, thanks to a more homogeneous product offering that marries the best of two worlds."

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