NewTek Promotes Will Waters to Vice President of Worldwide Customer Success

NewTek, producer of software-driven professional video products, announces the appointment of Will Waters as vice president of worldwide customer success. Waters' appointment reflects NewTek's continued investment in the quality of customer experience, the company says, as they increasingly move to IP-based video workflows and software driven production.

In his new role, Waters will oversee Customer Support, Professional Services, IP Workflow Development, and Sales Enablement activities for NewTek. This role includes responsibility for customer success-focused activities including customer on-boarding, support, services, adoption, advocacy, retention, and outcomes.

"Will has a deep understanding of NewTek's industry-leading advanced IP technology and the wide variety of issues our customers face in the field which makes him uniquely qualified for this vitally important role," says Chuck Silber, chief operating officer for NewTek. "He is well known and valued inside and outside of NewTek and has worn so many hats so successfully, he is a natural choice to lead this effort."

Waters is a professional engineer specializing in broadcast production workflow planning, product configuration, marketing direction, and strategic messaging. He has served in many positions at NewTek including most recently as senior director of IP Workflow. He has held sales engineering and top-level support positions at NewTek as well, prior to which he was a systems designer and integrator, designing large-scale production video systems and streaming solutions.

"The production technology that our customers, regardless of size, implement for creating compelling stories with video is evolving at an unprecedented rate. With these breakthroughs, customers look to maximize the true value of their production systems," said Waters. "Our goal is to help them unlock real business and competitive benefits with new ways of working faster and smarter, so they can ultimately provide the most compelling story to their viewers. Open, ongoing dialogue is key to making that happen, and combining customer experience with commercial sense is more important than ever."